• Work
  • Feature Film
  • Television
  • Commercials
  • Shorts & Sketches
  • Digital Series
  • Music Videos
  • About / Contact
JARED LAPIDUS | DIRECTOR + WRITER

DIRECTOR | WRITER

  • Work
  • Feature Film
  • Television
  • Commercials
  • Shorts & Sketches
  • Digital Series
  • Music Videos
  • About / Contact

"Office Race" | Feature Film

DIRECTOR | CO-WRITER | EXECUTIVE PRODUCER

After 7 years in development, several false starts, and a global pandemic to endure, we finally got our movie made as a Comedy Central Original. The words “labor of love” don’t even begin to cover it here. With only 4 weeks to prep and 20 days to shoot the film, we somehow managed to pull it off, all thanks to our legendary cast and world-class crew. We even got ourselves a lovely review in The New York Times.

Click the poster to watch the trailer, and check out Bryan Adams’ two original songs that he wrote for the film below.

Watch Office Race streaming on Paramount +, or rent / buy it on Amazon Prime, Google Play, or Apple TV.


Print Interviews:

New York Post - “Office Race” director Jared Lapidus boasts new movie has ‘murderer’s row’ of A-list talent

Script Magazine - “Office Race” is a Much Needed Throwback Sports Comedy

The Messenger - “Office Race” Director on Turning Beck Bennett into a Leading Man and Defending ‘Fast & Furious’

TV Insider - “Office Race” Director on Joel McHale & Beck Bennett’s Marathon Rivalry

Wingfoot - Grab Some Popcorn and Watch for Atlanta Track Club in New Marathon Movie


Podcast Interviews

The Gist with Mike Pesca - A Marathon of Charitable Frivolity

Independent Filmmakers Guide

Running for Real with Tina Muir


Featured in:

The New York Times - What’s on TV This Week

New York Post - Things to Stream on Labor Day

Variety - How ‘Caddyshack’ and ‘Dodgeball’ Inspired Running Comedy

Deadline - Joel McHale and Beck Bennett set to star in “Office Race”

Yahoo Entertainment - Exclusive “Office Race” Photos Preview

Collider - Joel McHale and Beck Bennett are Rivals in First “Office Race” Trailer

Shoot Magazine - Jared Lapidus Makes Feature Debut with Office Race

AdWeek - Agency Spy Thursday Stir

Little Black Book - Jared Lapidus Helms Comedy Central’s New Original Movie

The LA Egotist - Jared Lapidus Makes Feature Debut with Hilarious “Office Race”

Reel360 - Comedy Central’s “Office Race” Set to Premiere


TV Segments:

Access Hollywood - Don’t Miss "Office Race"

Fox 5 Atlanta - Olympian Jeff Galloway talks “Office race”

Starbucks | "Eye of Seth Meyers"

DIRECTOR

20 years after the legendary “Eye of the Tiger” spot, I was honored to direct Seth Meyers around the halls of 30 Rock in this loving homage to the original.

Production Company: Thinking Machine

Agency: NBCU Creative Partnerships

Hulu | "Matteo Lane: The Al Dente Special"

DIRECTOR

It was the honor of a lifetime directing my dear friend Matteo Lane’s first major comedy special. Mangia!

Production Company: Above Average

Peacock | "Meet Neil"

DIRECTOR

I was asked to create the opening film to kickoff NBCUniversal’s One22 developer conference (held at the famed SNL studio 8H at 30 Rock). The film was designed to promote NBCU’s tech-forward advertising model by poking gentle, metaphorical fun at the antiquated Nielsen ratings system. Hence, “Meet Neil.” And oh boy, did the stars align on this one. Despite the ambitious timeline and production schedule, it was a ridiculously collaborative experience from start to finish, and we’re all immensely proud of the finished work.

Starring Craig Cox and Echo Kellum.

Agency: NBCU Creative Partnerships

Production Company: Thinking Machine

Spaghetter Getter

DIRECTOR | EDITOR | EXECUTIVE PRODUCER

A short film about the most impotent human in history.

Featured on: Vimeo Staff Picks, The Atlanta Film Festival, The Awesomer, Retrospective of Jupiter, Brainto, Langweile Dich.

"Ghost Story Club" | truTV + Abso Lutely

DIRECTOR

Password: GSC

This project began its life as a self-produced 5-minute tongue-in-cheek love letter to "Are You Afraid of the Dark". We then had the chance to expand it into a pilot presentation with Tim & Eric’s production company Absolutely, and studio Super Deluxe.

Then, TruTV exhibited great taste and ordered it to series. We shot a full season of episodes, and it aired as the tentpole of TruTV’s “Late Night Snack”.

Password: GSC

NETFLIX | "The Who Was? Show"

DIRECTOR

Password: NETFLIX

I recently completed production on Netflix's 5-time Daytime Emmy nominated sketch comedy series, "The Who Was Show", where I directed nearly half of the first season's 13 episode run.

Based on Penguin Publishing's hit series of biography books, "Who Was", the show stars Andy Daly and an ensemble of insanely talented and funny teens, who help tell the true stories of these famous and infamous names from history.

With it's stacked writing staff including Brian McCann (Conan), Elliott Kalan & Delaney Yeager (The Daily Show), Eric Gilliland (Roseanne), and boasting a healthy roster of celebrity guest appearances, the show is clean comedy that will appeal to both parents and kids alike.

Have a look at a few of my favorite segments from the season to the right, along with the show’s trailer and a fun behind-the-scenes video. And if you’re a Netflix subscriber, you can go binge the entire first season of “The Who Was Show” right now!

Password: NETFLIX

"Maya & Marty" | NBC

DIRECTOR

I had the honor of directing one of the film units for Lorne Michaels' NBC primetime variety show, "Maya & Marty", starring Maya Rudolph & Martin Short. It was a real dream come true to direct these living legends. Fun fact: This whole sketch was filmed in one day.

Password: "NBC"

Starring: Ana Gasteyer, Martin Short, Kevin Kline, Kenan Thompson, Mikey Day

Featured on: Entertainment Weekly, Cnet, SplitSider, The Wrap, Hello Giggles

NETFLIX | "What's Cooking Tonight"

DIRECTOR

Well now, this was a special one. Here was the ask: Create a one-off special to promote Netflix & The Obama’s new kid’s food show, “Waffles + Mochi”. The special’s gonna star some of the biggest names on the planet (Michelle Obama, Jennifer Garner, Jack Black, Samin Nosrat, Timbaland, Anya Taylor-Joy), along with Waffles + Mochi themselves and several other puppets (and puppeteers!) from the show. Oh, and nearly all of it needs to be filmed remotely because of Covid. Ready, GO!

Suffice to say this was one the craziest, most challenging, and ridiculously satisfying productions I’ve ever had the pleasure of being a part of. Have a look at the full special above, and a few of our star-studded segments below.

Featured on: Muse by Clio, Looper

Agency: Giant Spoon

Production Company: Thinking Machine

Ghostbusters x Al Roker | Sony Pictures

DIRECTOR

Al Roker is an American icon, an absolute gentleman, and a shockingly capable actor — as I found out directing him in this Clio Bronze award winning promo for Ghostbusters: Frozen Empire. We worked hand in hand with our partners at Sony Pictures to put Al inside the world of the blockbuster movie.

Have a look at this segment from The Today Show where Al speaks generously about the fun he had on set.

Agency: NBCU Creative Partnerships

Production Company: Thinking Machine

Scotts | "Daylawn Saving Time"

DIRECTOR

With the US Senate recently passing the Sunshine Protection Act (because they clearly have nothing more important to do), Daylight Saving is poised to become the permanent status quo pretty soon. An additional hour of sunlight? What kind of wet blanket wouldn’t be onboard with that?

Featured in: Little Black Book, AdAge

Agency: VaynerMedia

Production Services: Alfredo Films

Green River Whiskey | "The Ghost of Green River"

DIRECTOR

I love subversive supernatural comedy — undercutting the fantastical and paranormal as if totally mundane and matter-of-fact. Suffice to say, I fell in love with these scripts from the moment I read them.

This one felt like lightning in a bottle — terrific creative from the team at Forsman, bold and trusting clients at Green River, a pitch perfect cast, a wonderfully talented crew, and a post team totally invested in making these finished pieces sing. Special shout out to Patrick Colman at Final Cut for his tireless work on the edits, and Dirk Greene at Significant Others for his yeoman’s work on the ambitious VFX!

Featured in: The Drum - Best Ads of the Week, AdAge, MSN, DavidReviews

Agency: Forsman & Bodenfors

Production Company: Thinking Machine

Pepsi x Seth Meyers | "Pepsi, Actually"

DIRECTOR

We’ve all seen the movie. We've all seen the memes. But have you seen everyone’s favorite scene from “Love Actually” reenacted by Seth Meyers and his faithful cue card guy, Wally? Be sure to stick around for an extra special cameo by a fully grown Thomas Brodie Sangster!

Agency: NBCU Creative Partnerships

Production Company: Thinking Machine

Hims x Matteo Lane | "Hair Heckler"

DIRECTOR

Everyone knows Matteo as the handsome, hilarious, hair-plugged comic that he is — which is why I jumped at the chance to direct him in this very self-aware campaign, airing ahead of his Hulu stand-up special…which I also directed!

Agency: Hulu Branded Entertainment

TurboTax Super Bowl | "Matched for Football"

DIRECTOR

It was an honor (and an absolute blast) to direct two-time Super Bowl winner Rodney Harrison in this spot, designed to premiere during the 2022 Super Bowl Pre-Game Show on NBC.

Agency: NBCU Creative Partnerships

Production Company: Thinking Machine

A&W | "No Plans Plan"

DIRECTOR

Let’s be honest – doing nothing is glorious. It’s one of life’s deepest pleasures and most indulgent goals. And you know what’s even better than doing nothing? Doing nothing while chowing down on a ridiculously delicious A&W burger. That’s what.

Agency: Rethink

Production Services: Alfredo Films

Abbott | "Smart Choices" featuring Sherri Shepherd

DIRECTOR

Sherri Shepherd’s endearing personality, wit, and charm make her the perfect face for any brand. But considering Sherri lives with Type 2 diabetes, her work with Abbott and Freestyle Libre feels like a match made in roller skating spokesperson heaven!

And don’t miss the behind-the-scenes featurette below!

Agency: VML Chicago

Production Company: Thinking Machine

Pet Perfect | "Carpet Crescendo"

DIRECTOR

From the Munchkins of Oz, to the Hobbits of the shire, to Willy Wonka’s Oompa Loompas, the general public seems to have an abiding affinity for miniature men going about their business in a full-sized world.  The original script for this campaign was great – an opera singer lamenting a dog’s mess on a miraculously hydrophobic carpet? Fun! But shrinking the opera singer to knee height? Now we’re playing 4D chess. Our goal was to make the most memorable, bizarrely funny, pet-proof carpet sing-a-long commercial since… well, ever.

Agency: Chemistry

ZEVO | "Bugxiety" featuring Rebel Wilson

DIRECTOR

I once read that we swallow approximately eight spiders a year in our sleep. While that may or may not be true, it hasn’t stopped me from sleeping face down like a dead person. The bugxiety is real, y’all. Rebel Wilson knows exactly what I’m talkin’ about.

Agency: Citizen Relations

CNN | New Year's Eve

DIRECTOR (live action + voice over)

Anderson Cooper and Andy Cohen are the most unlikely and lovable duo in broadcasting, and I was delighted to work with them on this promo for CNN’s New Year’s Eve special. Shoutout to House Special for their terrific work on the stop-motion animation.

Agency: CNN Creative Marketing

Latrice Royale for Ruby Royale | Squirrel Brand Nuts

DIRECTOR | EDITOR

I couldn’t have been more excited to team with Huge and Latrice Royale on their Valentine’s Day campaign for Squirrel Brand Nuts’ new delicious confection, Ruby Royale.

Latrice Royale as an ambassador for Ruby Royale? Talk about serendipity. I’ve been a fan of Latrice’s for years. She’s one of the wisest, funniest, most glamorous, and endlessly endearing drag queens on the scene, and this was a match made in nut-joke heaven.

Featured in: AdAge Editor’s Pick, Webby Awards Honoree, Little Black Book, Campaign

Agency: Huge (Ruby Royale Case Study)

Yieldstreet | Investing with Kal Penn

DIRECTOR

Yieldstreet is an alternative investment platform focused on generating passive income streams for investors. I was thrilled to team with the inimitable Kal Penn on Yieldstreet’s first national campaign. The 30-second Hero spot, “Future Kal”, aired on linear and digital and drove traffic to the campaign landing page, where three long-form pieces explained the potential of private markets to new users.

Production Company: Thinking Machine

NBCU | BravoCon

DIRECTOR

In a triumphant return to form, NBCU presented their annual upfront event live at Radio City Music Hall. I was tasked with creating the opening and closing film segments to promote this year’s BravoCon event.

During the upfront event, Radio City’s massive movie screen lowered into place on stage and our opening segment began to play. In the film, the stars lunge for their cell phones and inadvertently concuss each other. Right on cue, the Radio City screen receded away and the stars awoke, LIVE on stage, surrounded by all their favorite “Bravolebrities” along with the 6000 guests in the theater audience. After a spectacular song and dance number, they passed back out on stage, the screen lowered back into place, and the epilogue of our film concluded the tale.

Sadly, I can’t share footage from the Radio City stage show, but here (and below) are a few photos from the live extravaganza. This was an incredibly ambitious multimedia endeavor, and kudos to the entire team at NBCU for having the vision (and the chutzpah) to pull it all off.

Featured on: AdWeek, AdAge, Deadline, The Hollywood Reporter.

Agency: NBCU Creative Partnerships

Production Company: Thinking Machine

Little Caesars | "Third Hand"

DIRECTOR

A short little ditty about a man who has fifty-percent more hands than the rest of us.

Agency: No Fixed Address

Production Services: Alfredo Films

Seeds of Change | "Healthy Eating for Real Life"

DIRECTOR

Seeds of Change embodies a pragmatic approach to sustainable, efficient, and healthy eating choices, and these wryly funny spots do a lovely job of conveying that messaging while deftly avoiding any finger wagging. Plus, we had the wonderfully absurd challenge of building a genuine rice paddy in the suburbs.

Agency: The&Partnership

Neon Zebra | "IRL Again"

DIRECTOR

Neon Zebra is an exciting brand that fills a genuine need — a no fuss, no muss way to make delicious cocktails quickly and easily. We’re all a bit awkward after emerging from our year long hibernation like a bunch of anxious Rip Van Winkles. But the best way to overcome a fear is to face it head on, and there’s no better shepherd to help us get back out into the great wide world than Billy effing Eichner.

Featured in: AdWeek

Agency: Experience Interaction

Production Company: Thinking Machine

Maryland Lottery | "Family Feud"

DIRECTOR

I’ll confess, I’ve always had something of a soft spot for Family Feud. This spot does a terrific job of capturing the magic of the show, the interactivity of the gameplay, the crowdsourcing of its content, and the vindication when nailing the correct answer. And it does it all with a funny (and furry) twist that ties nicely back to the scratch-offs we’re showcasing.

Agency: GKV

Production Company: Thinking Machine

Colorado Lottery | "Commercials Multiplied"

DIRECTOR

I love genre parody. I love making it my mission to deconstruct and decode all of the tools and techniques used to achieve a certain look on screen, especially if it’s archaic or charmingly out of fashion. Rarely have I had more fun on a production than this one!

Featured in: Little Black Book

Agency: Cactus
Production Company: Thinking Machine

MERCK | "Don't Skip"

DIRECTOR

I was honored and immensely proud to direct this national public health campaign by Vaccinate Your Family in collaboration with Merck, featuring Gabrielle Union, Dwyane Wade, and their family. It encourages families to return to routine health care and stay up to date on recommended vaccinations, especially those that may have been missed during the pandemic.

Agency: Ogilvy

Jose Cuervo | CincoCise

DIRECTOR

Cinco de Mayo only falls on a Saturday once every eleven years. So I was excited to direct this Jose Cuervo campaign starring James Van Der Beek, where he makes sure you’ll be ready to party all day. Featured in: Daily Mail

Agency: Experience Interaction

Triscuit | "Go Toppingless"

DIRECTOR

I was thrilled to direct this super clever and self-aware campaign. There’s no getting around the general public’s perception of the Triscuit cracker -- that it’s simply a delivery vehicle for other, more interesting toppings.  But why not be bold, and embrace the unique flavor and texture of the nude Triscuit. It’s fun to treat this as an audacious and heretical notion, and really lean into the absurdity of this reality, where seeing a bare cracker is tantamount to a wardrobe malfunction.

Agency: VanynerMedia

VH1 | "Grown & Sexy"

DIRECTOR

Password: VH1

I directed a full season of sketches for VH1’s new comedy series, “Grown & Sexy”. More than just a survival guide to your thirties, “Grown & Sexy” provides an outline on how to thrive.

While cross-boarding all 14 sketches simultaneously was ambitious to say the least, we managed to pull it off, and had a blast with our cast and special guest stars along the way. Season One premiers in January 2019!

Password: VH1

Friendly's | "Be Friendly, Get Friendly's"

DIRECTOR

Friendly’s ice cream has held a special place in my heart since childhood, so I was thrilled to direct these fun and off-beat spots, as the brand prepared to launch their new ice cream cups in grocers nationwide.

Featured in: SHOOT, Little Black Book, Ads of the World, The Drum

Agency: Forsman & Bodenfors

Pizza Hut | ESPN "College Gameday"

DIRECTOR

It was an absolute pleasure directing the legendary Kirk Herbstreit in this trio of spots for Pizza Hut, designed to air during ESPN’s “College Gameday” broadcasts.

Agency: ESPN Creative Works

Michelob Ultra | Turkey Trot Hall of Fame

DIRECTOR

Did you know that Thanksgiving was the biggest running day of the year? I certainly didn’t, and neither did SNL’s Beck Bennett, who I was thrilled to direct in this campaign.

Michelob Ultra anointed itself “The Official Beer of Turkey Trotters”, and asked Beck to take us on a tour through the hallowed halls of the Turkey Trotter’s Hall of Fame.

Fun Fact: Because of a compressed and wildly ambitious timeline, we built this set on a soundstage, and our three main photo frames were empty while filming. Kudos to the team at The Artery for their seamless VFX work.

Featured on: Mens Journal, The Drum

Agency: DraftLine

Differin | Acne Scar Gel

DIRECTOR

This was a very fun campaign that cleverly combined two of my favorite things — piñatas and metaphors. Smashing a giant pimple piñata is obviously a bit on the nose (pardon the pun), but it’s also a very fun, visually dynamic device to tell our story and convey our messaging.

Agency: Deutsch NY

Snuggle | "Grime Scene Investigators"

DIRECTOR

Password: Henkel

I was honored to helm the ambitious Team Clean campaign for Henkel, the parent company behind many well known consumer brands.

We were tasked with producing three branded shorts parodying “CSI” and other TV police procedurals, starring two dirt detectives who take their work waaaay too seriously. Be sure to check out all three episodes!

Password: Henkel

Agency: Epsilon

End Allergies Together PSA | BBDO

DIRECTOR

Food allergies are serious business. So I was honored when asked to direct this seriously fun PSA for End Allergies Together (E.A.T.), guest starring NFL Hall of Famer Jerome Bettis.

The 30-second spot (top) is meant to air on television and digital platforms. The 60-second spot (middle) is the director’s cut. The 95-second spot (bottom) is meant for release in cinemas nationwide, to air in front of film trailers.

Agency: BBDO
Production Company: HILUX

Quilted Northern | "Comfday"

DIRECTOR

February 28th is International Hygge (Hoo-gah) Day. What’s Hygge, you ask? Why it’s the Danish concept of coziness and conviviality that brings about a warm, indescribably pleasant feeling, of course. So, in the middle of winter, on a day that celebrates coziness and comfort, Quilted Northern invited everyone to take a #COMFDAY. Starring the impossibly endearing Renny.

Agency: Mekanism
Production Company: Sister

"CUCKS" | Pilot Short

DIRECTOR | PRODUCER | EDITOR

Cucks is a series about three ultra-progressive best friends who agree it’s time for privileged, straight white men like themselves to listen, and they’re not afraid to tell you about it. In their effort to be on the right side of history, the Cucks end up on the wrong side of everybody.

Featured in: Film Shortage, Comedy Cake

The Joy of Painting from Home with Stephanie Beatriz

DIRECTOR | CO-WRITER | EDITOR

A Reverse Cowboys sketch we created while in quarantine for the Americares #ItsNoJoke COVID-19 Benefit (www.CovidIsNoJoke.org), starring Brooklyn Nine-Nine’s Stephanie Beatriz!

Featured on: The Hollywood Reporter

E! | "Written by the Stars" featuring Nikki Glazer

DIRECTOR

I had the pleasure of directing this pilot presentation for the E! network, hosted by the inimitable Nikki Glaser. In it, her comic friends read crazy stories straight from celebrity memoirs, and as they recount the tales, we mount full-scale productions, recreating the wild events as described in the books. Be sure to check out both segments!

Production Company: Haymaker

TBS | "The Last OG - Second Chances"

DIRECTOR

I was thrilled to direct all five episodes of this spin-off series for TBS’ “The Last OG”, with each episode shining a light on Tray’s (Tracy Morgan) halfway housemates.

Production Company: Good Kicks

Wheat Thins & Good Thins | "Real Snacks for Real Life"

DIRECTOR

These fun spots feature natural dialogue, set in a real-world location, starring two relatable characters, captured genuinely and unobtrusively.

Nothing says healthy family unit like some gentle ball-busting. Who hasn’t slinked around the kitchen with their mom (or adult son?), and had these awkward, stilted, playful yet antagonizing, generationally-dissonant conversations.

In an instant, we understand and identify with their relationship -- how they jokingly communicate, razzing each other as a means of expressing their genuine affection for one another.

Agency: VanynerMedia

Friendly Dating Advice | Reverse Cowboys

DIRECTOR | CO-WRITER | PRODUCER | EDITOR

450,000+ VIEWS

A Reverse Cowboys sketch, all about dating in the modern era. We assembled an all-star cast for this one.

Starring: Sasheer Zamata, Brian McElhaney, Nick Kocher, Jocelyn DeBoer, Avery Monsen, Lisa Kleinman

Featured on: Gizmodo, Huffington Post, SplitSider, Elite Daily, BroBible

MTV | "Unproductive" Pilot

DIRECTOR | EDITOR

Mike Kelton is an amazing and magnetic talent, and I was thrilled to direct this weekly topical MTV pilot, starring him and a bunch of other great comedians. 

The show began its life as a presentation sizzle, titled "The Hotspot with Mike Kelton". Have a look below!

Also be sure to watch the additional interview segment with VH1 host Shannon Coffey.

Password: hotspot

Network: MTV
Production Company: NorthSouth

SeeSo | Dave & Ethan: Lovemakers

DIRECTOR | SEASON ONE
6 Half-Hour Episodes

I had the pleasure of directing the extraordinarily talented Dave & Ethan in a full season of half-hours for their variety series on NBC's digital comedy platform, SeeSo.

"Poker Nights" | Above Average

DIRECTOR

Password: pokercentral

I had the chance to direct this fun 6-episode digital series for Above Average, sponsored by PokerCentral, streaming on their PokerGo app.

Starring SNL's Chris Parnell, alongside Emily Tarver, Neko White, Dan Chamberlain, and a bunch of very special guests.

Password: pokercentral

White Lies Noir | Reverse Cowboys

DIRECTOR | PRODUCER | EDITOR

Our latest Reverse Cowboys sketch, starring The Walking Dead's Ross Marquand and Inside Amy Schumer's Alana O'Brien. This one started out as a UCB stage sketch. Bonus color version below!

Featured on: Above Average, Comedy Cake

Movie Theater Meltdown | Reverse Cowboys

DIRECTOR | CO-WRITER | PRODUCER | EDITOR

800,000+ Views

Everything that sucks about going to the movies, now in one convenient video.

Starring: Lauren Adams, Mike Kelton, Eren Cannata, Gaya Rajagopalan, and many other super talented folks.

Featured on: Huffington Post, Above Average, The Awesomer, Comedy Cake

Dale Earnhardt Jr. | Nationwide Insurance

DIRECTOR

Dale Earnhardt Jr. receives a new car and fire-suit at the start of each NASCAR season. I was tasked with directing the replacement intro for Dale's Nationwide Insurance broadcast campaign. It's short, I know. But we had some fun on set, and shot a #MannequinChallenge, too. See below!

Featured in: USA TODAY

Buckwheat Groats - "Tom Hanks"

650,000+ VIEWS

DIRECTOR (w/ Buckwheat Groats)

Buckwheat Groats asked me to help bring their brilliant vision to life.

Featured in: Time, Vanity Fair, Billboard, Vice, E!, BuzzFeed, Daily Mail, Complex

"Don't Kill Steve-O" | Irony Point

DIRECTOR | EDITOR

Password: DKSO

I grew up worshipping the Jackass crew, so when I was asked to shoot this pilot tape starring the eponymous and incomparable Steve-O, I jumped (out of a window) at the opportunity.

Password: DKSO

Boost Mobile | "Drop the Mic"

DIRECTOR

Who doesn’t love watching a dysfunctional family battle rap their problems away? I had the pleasure of directing this broadcast spot for TNT’s “Drop the Mic”, sponsored by Boost Mobile.

Agency: Horizon Media / Treehouse
Production Company: Good Kicks

SAP | SuccessFactors

DIRECTOR

Multinational enterprise software company SAP was looking to make a splash with their recent acquisition of the HR software, SuccessFactors.

I was tasked with showcasing several office workers getting themselves all worked up, and summoning the courage to barge into the boss’ corner office. There’s a relatable wish fulfillment to this premise, but the brilliance of this campaign is the way it subverts expectation. Just before the requisite “I quit”, the spot does a complete 180. The employees aren’t quitting. In fact, they’re wildly happy at work, and just need to tell the boss as much.

Man's Worst Friend | Reverse Cowboys

40,000+ VIEWS

Director | Co-Writer | Producer | Editor

Our very first Reverse Cowboys short film. Our friends over at Omega Darling did a phenomenal job on the visual effects.

Featured on: Huffington Post, Comedy Cake

OREO | Meet Andy

DIRECTOR

Do you like Oreos? Do you like cookies? Do you like balls? Well then, you'll like this spot I directed for the holidays. Narcos / Broad City's Arturo Castro did a wonderful job bringing Andy to life. 

Agency: 360i

Golf Digest | SNL's Colin Jost

DIRECTOR | EDITOR

SNL's Weekend Update host Colin Jost appeared on the cover of Golf Digest's first ever comedy issue, and I was fortunate enough to direct a companion piece starring Colin and his brother Casey. Have a look at the hero video at the top, and the outtakes reel below.

Featured in: Golf Digest

Jay Pharoah - "Bad Kisser" | Above Average

150,000+ VIEWS

Director

I had the pleasure of directing SNL's Jay Pharoah in his latest music video -- a parody of Usher's "Bad Kisser". Also starring Abbi Crutchfield.

Featured in: Billboard, Vice, Huffington Post, USA Today

SNL's Beck Bennett | Wise Lax Bro

DIRECTOR

A series of character sketches starring SNL's Beck Bennett, created by Above Average's new sports comedy channel, The Kicker.

In these first two episodes, Beck waxes poetic on the merits of NCAA amateurism, and the dangers of team hazing.

Featured in: GQ, SplitSider, BroBible

Vanity Fair | Ross Marquand Impressions

DIRECTOR

2,000,000+ VIEWS

It was an honor to help impression master and "The Walking Dead" star Ross Marquand distill the essence of these recognizable names. Be sure to check out Part 2 below.

Featured in: Vanity Fair, Entertainment Weekly, MTV, Mashable, Slate, Elite Daily, Nerdist, POPSUGAR, Uproxx, Perez Hilton

Kevin Hart | Rally Health

DIRECTOR

Kevin Hart is a man who takes his fitness seriously. He's also the brand ambassador for health insurance carrier, Rally Health. I had the pleasure of directing him in these health-conscious spots, including one to promote his new feature film, "What Now".

Agency: iGo
Production Company: NBTV Studios

Nationwide Insurance | NFL

DIRECTOR

Nationwide Insurance is a sponsor of many NFL teams, and I directed these fun, contextual spots which air in real-time during the games.

Password: NFL

Agency: Ogilvy
Production Company: H&O

DirectTV | BBDO

DIRECTOR

A 6-spot campaign I directed for DirecTV, to promote their new cross-functionality with AT&T devices.

Password: DirecTV

Agency: BBDO
Production Company: HILUX

NBC | Commentary On: "Undateable"

DIRECTOR | CO-WRITER

NBC asked us to create four episodes of our Above Average "Commentary On" series to promote their new sitcom, “Undateable,” starring the guys from the show — Chris D’Elia, Brent Morin, Rick Glassman, and Ron Funches.

Featured on: Comedy Cake

Bud Light | "Dilly Dilly SAMCOM"

DIRECTOR

I was tasked with a unique challenge for this job — we had one week to prep, shoot, and deliver a VFX-intensive spot for Bud Light, parodying their wonderful “Dilly Dilly” campaign, starring five top executives from Anheuser-Busch, intended to play in front of an audience of 4000 at their annual distributor convention, SAMCOM. The twist: Not a single one of the executives were in the same room at the same time for the shoot. Despite the odds stacked against us, I think we pulled it off!

Agency: Wieden + Kennedy
Production Company: DraftLine

MTV | "First Comes Love" Pilot Presentation

DIRECTOR

Password: MTV

Comedian Kyle Ayers had the brilliant idea of soliciting porn parody scripts off of Craigslist, then performing those scripts live on stage with his comedian friends. The show, First Comes Love, became wildly popular, and MTV asked me to help them develop it into a television show.

Verizon | Good More Grandma

Director

The great folks over at Verizon asked me to help create a series of convincing "shopping haul" videos starring their adorable, tech savvy septuagenarian, Grandma Ellie -- played by the inimitable Broadway legend, Marylouise Burke.

Agency: McGarryBowen
Prod Company: Above Average
 

MTV | "Daily Disorder" Pilot Segments

Director | Editor

PASSWORD: mtv

I was thrilled to direct the opening and closing segments for a new MTV comedy variety pilot, "Daily Disorder". 

The "Next Time On" is a fun sketch segment, placing each of the show's stars in a heavily genre-fied cinematic moment, apropos of nothing. For the opening, we took to the streets, and let the people of Times Square do the talking.

Buckwheat Groats - "Tonight I'm Gonna Eat the Butt"

Director (w/ Buckwheat Groats)

It was an honor to help Buckwheat Groats discover their sensitive side with this sensual R&B ballad.

Featured on: Uproxx, The Daily Dot, Barstool, BroBible

Comedy Central Central | Papa John's

Director | Editor

Casey Jost and a host of other great comics star in these broadcast spots I directed for Comedy Central.

 

ONE NIGHT misunderSTANDing | Reverse Cowboys

575,000+ VIEWS

Director | Co-Writer | Producer | Editor

One of our very first Reverse Cowboys sketches, about a one night stand from hell. Starring Casey Jost and Kristen Acimovic.

Featured on: Mashable

 

LIDL | Efficiency Experiments

DIRECTOR

German supermarket chain LIDL opened 100 stores along the East Coast, and together we created this series of "efficiency experiments", explaining how they manage to keep their prices so low.

Agency: VML
Prod Company: Black Powder Works

Sabra | "Lunch Box Confessions"

DIRECTOR

Password: Sabra

Sometimes parents know best. But no kid in their right mind would ever dare to admit it. No way. Not to mom or dad. That’s why Sabra is hiding kid’s identities so they can freely confess how fun and tasty the Sabra hummus their parents put in their lunch box really is — without fear that their parents will find out.

Password: Sabra

Agency: VaynerMedia

Haier | BBDO

DIRECTOR

BBDO ad agency asked me to direct this spot as part of their pitch presentation to appliance giant Haier.

Password: haier

Agency: BBDO
Prod Company: HSUBOX Productions

Mixed Martial Arts & Crafts | UFC Champ Chris Weidman

DIRECTOR

100,000+ VIEWS

Chris Weidman is a dangerous man, especially when armed... with glitter glue and colored pencils. Created by Above Average's new sports comedy channel, The Kicker.

Featured on: Fox Sports, The Awesomer, Uproxx

IBM | Ogilvy

DIRECTOR

A series of fun spots I directed for IBM, as part of a campaign to promote their IT operating systems.

Agency: Ogilvy
Production Company: Black Powder Works

Burger King | Cheetos Chicken Fries

DIRECTOR

A spot I directed to announce Burger King's newest menu offering, Cheetos® Chicken Fries.

Password: BK

Agency: Code & Theory
Production Company: Valiant Pictures

"Host vs. Host" | Maker Studios & NorthSouth Productions

DIRECTOR | EDITOR

A pilot we created for a new series starring Peter Gilroy & Mike McNeal. Developed as a co-production between Maker Studios and NorthSouth Productions, the show received an 8-episode series order from Maker.tv.

Also be sure to watch the bonus reel below for scenes that didn't make the cut.

Password: "hostvshost"

About a Fuckboy | Reverse Cowboys

Director | Co-Writer | Producer | Editor

One morning, Greg awoke to find a sudden metamorphosis had transformed him into a horrible fuckboy.

Phony Sex | Reverse Cowboys

915,000+ VIEWS

Director | Co-Writer | Producer | Editor

A Reverse Cowboys sketch about a couple who can't seem to put down their phones. Scathing social commentary, to boot!

Starring Shalyah Evans and Dan Hodapp

Bo Burnham - "Oh Bo" | Comedy Central

DIRECTOR | EDITOR

I directed Bo Burnham in this Comedy Central music video, created with LOOSEWORLD as a companion piece for his first one-hour special, "Words Words Words". It has over 19,000,000 views and counting…

Comedy Central Central (Pilot)

Director | Editor

A pilot for a branded series, created for Comedy Central, starring Casey Jost, Henry Zebrowski, Lisa Kleinman, Gary Richardson, Riley Soloner

Foot Locker | Fat Jewish & Anastasia Ashley

DIRECTOR

Foot Locker's new women's athletic apparel brand, SIX:02, teamed up with The Fat Jewish and Anastasia Ashley to promote their #ITSYOURTIMETODOYOU campaign.

Agency: BBDO
Prod Company: HSUBOX Productions
 

"Commentary On" - SEASON ONE | Above Average

DIRECTOR | CO-WRITER | PRODUCER | EDITOR

550,000+ VIEWS

Originally created as a Reverse Cowboys sketch, Above Averageasked us to turn this meta concept into a series.

Starring: Jocelyn DeBoer, Josh Ruben, Kate Riley, George Kareman, Langan Kingsley, and Jim Santangeli.

Featured On: Huffington Post, Thought Catalog, Elite Daily, BroBible

"Commentary On" - SEASON TWO | Above Average

DIRECTOR | CO-WRITER | PRODUCER | EDITOR

500,000+ VIEWS

Above Average asked us to create six more episodes of our "Commentary On" series. SO, we decided to set them all at one crazy party.

Featured on: Huffington Post 1, 2, 3, 4, Elite Daily 1, 2, Bro Bible, VideoInk, Comedy Cake, Nerve, The Maude

We're Pregnant | Reverse Cowboys

Director | Editor

A fun sketch about a couple that talks the same, but feels differently.

Starring Kelly Hudson, Jon Marballi, Dan Hodapp, Langan Kingsley

Ann Sophie - "Get Over Yourself"

300,000+ Views

Director | Producer | Editor

German recording artist Ann Sophie asked me to create a stylish, visually arresting video to accompany her swanky track.

Chiddy Bang - "Jacuzzi"

Co-Director | Editor

We shot this music video spontaneously at LOOSEWORLD's pool party.

SquareEnix | "Murdered" Scare Stunt

520,000+ VIEWS

Director | Editor

SquareEnix and Midnight Oil Creative asked me to capture this elaborate prank they had planned for the attendees of PAX East. It was quite the production.

And scroll down to check out the teaser trailer (Password: pax)

"The Fader Jockeys" | Pilot Short

DIRECTOR | CO-WRITER | PRODUCER | EDITOR

A wacky, animation / live-action hybrid, created with music producers Eren Cannata & Koil PreAmple. Check out the pilot, and see the full-length music video below.

Dirty Coffee Talk | Reverse Cowboys

65,000+ VIEWS

Director | Co-Writer | Producer | Editor

One of our very first Reverse Cowboys sketches, all about homonyms.

Starring Langan Kingsley and Lisa Kleinman.

 

From BoiZone With Love | Reverse Cowboys

120,000+ Views

Director | Co-Writer | Producer | Editor

Our very first Reverse Cowboys sketch. This was an inside joke, made for an audience of one. Somehow, lots of people related to it.

Max Lightning - "Teri Why"

Director | Co-Writer | Producer | Editor

One of three music videos made for my NYU thesis film, "Over Da Rainbow." You might recognize a certain drummer...

Julius C - "Don't Want Anybody"

Director | Producer | Editor

A crazy music video we shot guerilla style (get it?) in NYC's Central Park.

Exlax | "Coming or Going"

DIRECTOR | WRITER | PRODUCER | EDITOR

A fun spot we shot on spec for Novartis. They didn't ask us to shoot it. But we shot it for them, anyway. See below for the director's cut.

"Office Race" | Feature Film

— view —

OfficeRace-16x9-PPlus-exclusive.png

Starbucks | "Eye of Seth Meyers"

— view —

Starbucks - Eye of Seth Meyers STILL 1.png

Hulu | "Matteo Lane: The Al Dente Special"

— view —

MLCS_Hulu_Core_Asset_16x9_3840x2160_PRE_W02a.jpg

Peacock | "Meet Neil"

— view —

NBCU Meet Neil Still 3 1080 16x9.png

Spaghetter Getter

— view —

Spaghetter Getter Still 3 Vimeo 2.11.23.png

"Ghost Story Club" | truTV + Abso Lutely

— view —

GSC 100 STILL 2.png

NETFLIX | "The Who Was? Show"

— view —

The Who Was Show Poster 1.jpeg

"Maya & Marty" | NBC

— view —

Maya and Marty.jpeg

NETFLIX | "What's Cooking Tonight"

— view —

WM-Thumbnail_V2_noredbar.png

Ghostbusters x Al Roker | Sony Pictures

— view —

Ghostbusters Still 3 1080.png

Scotts | "Daylawn Saving Time"

— view —

Scotts Still 1.png

Green River Whiskey | "The Ghost of Green River"

— view —

Green River - Jen 30 1.png

Pepsi x Seth Meyers | "Pepsi, Actually"

— view —

Pepsi x Seth Meyers - STILL 4B.png

Hims x Matteo Lane | "Hair Heckler"

— view —

Hims x Matteo Lane - Hair Heckler STILL 1.png

TurboTax Super Bowl | "Matched for Football"

— view —

TurboTax Still 1.png

A&W | "No Plans Plan"

— view —

AW Still 1 1080.png

Abbott | "Smart Choices" featuring Sherri Shepherd

— view —

Abbott - Freestyle Libre Still 2.png

Pet Perfect | "Carpet Crescendo"

— view —

Shaw Floors - Pet Perfect STILL 1.png

ZEVO | "Bugxiety" featuring Rebel Wilson

— view —

Zevo - Fly on the wall 3.png

CNN | New Year's Eve

— view —

CNN NYE Still 1 1080.png

Latrice Royale for Ruby Royale | Squirrel Brand Nuts

— view —

Ruby Royale Hero Still 1.png

Yieldstreet | Investing with Kal Penn

— view —

Yieldstreet - Alt Investments 1.png

NBCU | BravoCon

— view —

BravoCon Still 1.png

Little Caesars | "Third Hand"

— view —

Little Caesars Third Hand Still 1.png

Seeds of Change | "Healthy Eating for Real Life"

— view —

Seeds of Change Rice Still 1.png

Neon Zebra | "IRL Again"

— view —

Neon Zebra What to Wear 3.png

Maryland Lottery | "Family Feud"

— view —

MD Lotto Still 1.png

Colorado Lottery | "Commercials Multiplied"

— view —

CO Lotto Still 1.png

MERCK | "Don't Skip"

— view —

Merck - PreTeen 30 1.png

Jose Cuervo | CincoCise

— view —

Jose Cuervo | "Hydration"

Triscuit | "Go Toppingless"

— view —

VH1 | "Grown & Sexy"

— view —

VH1 - Welcome to you 30s STILL 2.png

Friendly's | "Be Friendly, Get Friendly's"

— view —

Friendly's Siblings Still 1.png

Pizza Hut | ESPN "College Gameday"

— view —

ESPN Pizza Hut - Substitute Still 1.png

Michelob Ultra | Turkey Trot Hall of Fame

— view —

Michelob Ultra Turkey Trot Hero 1.png

Differin | Acne Scar Gel

— view —

Differin Still 1.png

Snuggle | "Grime Scene Investigators"

— view —

Henkel GSI cover shot.png

End Allergies Together PSA | BBDO

— view —

E.A.T. - Give & Go PSA :30

Quilted Northern | "Comfday"

— view —

QN 45 3.png

"CUCKS" | Pilot Short

— view —

CUCKS Bloody 1080.png

The Joy of Painting from Home with Stephanie Beatriz

— view —

The Joy of Painting from Home STILL 1 widescreen.png

E! | "Written by the Stars" featuring Nikki Glazer

— view —

Written by the Stars 1 1080.png

TBS | "The Last OG - Second Chances"

— view —

Last OG Tribe Called Suburbia Pt 1 Still 1.png

Wheat Thins & Good Thins | "Real Snacks for Real Life"

— view —

Wheat Thins FB Post STILL 1.png

Friendly Dating Advice | Reverse Cowboys

— view —

Friendly Dating Advice

MTV | "Unproductive" Pilot

— view —

SeeSo | Dave & Ethan: Lovemakers

— view —

Dave and Ethan Lovemakers.png

"Poker Nights" | Above Average

— view —

poker nights ep 3.png

White Lies Noir | Reverse Cowboys

— view —

White Lies Noir

Movie Theater Meltdown | Reverse Cowboys

— view —

YouTube

Dale Earnhardt Jr. | Nationwide Insurance

— view —

Dale Jr Open Shot

Buckwheat Groats - "Tom Hanks"

— view —

Buckwheat Groats - "Tom Hanks"

"Don't Kill Steve-O" | Irony Point

— view —

Don't Kill Steve-O Still 2 1080.png

Boost Mobile | "Drop the Mic"

— view —

Boost Still 3.png

SAP | SuccessFactors

— view —

SAP Still 3.png

Man's Worst Friend | Reverse Cowboys

— view —

Man's Worst Friend

OREO | Meet Andy

— view —

OREO | Andy

Golf Digest | SNL's Colin Jost

— view —

The Worst Things To Hear Right Before You Hit a Shot with SNL's Colin Jost

Jay Pharoah - "Bad Kisser" | Above Average

— view —

Jay Pharoah ft. J-Rod: Bad Kisser (Usher "Good Kisser" Parody)

SNL's Beck Bennett | Wise Lax Bro

— view —

How The NCAA Is Like Chipotle - Wise Lax Bro

Vanity Fair | Ross Marquand Impressions

— view —

Nano-Impressions with Ross Marquand

Kevin Hart | Rally Health

— view —

14 Smoothie  v6

Nationwide Insurance | NFL

— view —

DirectTV | BBDO

— view —

DirecTV - Birthday Party | BBDO

NBC | Commentary On: "Undateable"

— view —

Internet Dating STILL.png

Bud Light | "Dilly Dilly SAMCOM"

— view —

BugLight Dilly Dilly Still 1.png

MTV | "First Comes Love" Pilot Presentation

— view —

MTV | "First Comes Love" Pilot Presentation

Verizon | Good More Grandma

— view —

Verizon | Grandma Ellie Ep. 1

MTV | "Daily Disorder" Pilot Segments

— view —

MTV | Daily Disorder - Next Time Ons

Buckwheat Groats - "Tonight I'm Gonna Eat the Butt"

— view —

Tonight I'm Gonna Eat the Butt - Buckwheat Groats (Official Music Video)

Comedy Central Central | Papa John's

— view —

Comedy Central Central | Papa Johns - Make It Better

ONE NIGHT misunderSTANDing | Reverse Cowboys

— view —

ONE NIGHT misunderSTANDing

LIDL | Efficiency Experiments

— view —

The Lidl Produce Cannon #rethinkgrocery

Sabra | "Lunch Box Confessions"

— view —

Sabra Johnathan Still 1.png

Haier | BBDO

— view —

Haier - Basketball Pitch

Mixed Martial Arts & Crafts | UFC Champ Chris Weidman

— view —

"Mixed Martial Arts & Crafts" with UFC Champ Chris Weidman

IBM | Ogilvy

— view —

Burger King | Cheetos Chicken Fries

— view —

"Host vs. Host" | Maker Studios & NorthSouth Productions

— view —

About a Fuckboy | Reverse Cowboys

— view —

About a Fuckboy

Phony Sex | Reverse Cowboys

— view —

Phony Sex

Bo Burnham - "Oh Bo" | Comedy Central

— view —

Bo Burnham - "Oh Bo"

Comedy Central Central (Pilot)

— view —

"Comedy Central Central" PILOT

Foot Locker | Fat Jewish & Anastasia Ashley

— view —

Foot Locker | Fat Jewish & Anastasia Ashley

"Commentary On" - SEASON ONE | Above Average

— view —

Running Into An Ex STILL.png

"Commentary On" - SEASON TWO | Above Average

— view —

Being In Love With A Friend FINAL Stiill.png

We're Pregnant | Reverse Cowboys

— view —

We're Pregnant

Ann Sophie - "Get Over Yourself"

— view —

Ann Sophie - "Get Over Yourself" [OFFICIAL MUSIC VIDEO]

Chiddy Bang - "Jacuzzi"

— view —

Chiddy Bang - "Jacuzzi"

SquareEnix | "Murdered" Scare Stunt

— view —

Murdered: Soul Suspect scares PAX East attendees

"The Fader Jockeys" | Pilot Short

— view —

Fader Jockeys Pilot STILL.jpg

Dirty Coffee Talk | Reverse Cowboys

— view —

Dirty Coffee Talk

From BoiZone With Love | Reverse Cowboys

— view —

From BoiZone With Love

Max Lightning - "Teri Why"

— view —

Max Lightning - "Teri Why"

Julius C - "Don't Want Anybody"

— view —

Julius C - "Don't Want Anybody"

Exlax | "Coming or Going"

— view —

"Coming or Going" Spot :30

Copyright © Jared Lapidus 2025. All Rights Reserved.