DIRECTOR
I was thrilled to direct this super clever and self-aware campaign. There’s no getting around the general public’s perception of the Triscuit cracker -- that it’s simply a delivery vehicle for other, more interesting toppings. But why not be bold, and embrace the unique flavor and texture of the nude Triscuit. It’s fun to treat this as an audacious and heretical notion, and really lean into the absurdity of this reality, where seeing a bare cracker is tantamount to a wardrobe malfunction.
Agency: VanynerMedia
